September 03, 2015

Your guide to navigating the digital world

by Erin Johnson

If you’re like many manufacturers, trying to navigate this increasingly digital world can be difficult – but we all know it’s more than a trend. Digital is the new reality for marketers.
At Quanex, we’ve always been a marketing resource for our customers and dealers, providing everything from brochures and sell sheets to showroom signage and sales tools. But, as marketing has changed, so have our offerings to customers.
As part of our In Focus blog, we’re committed to bringing the latest trends and practical advice to you through our subject-matter experts:
Erin Johnson, director of marketing for Quanex, has more than 20 years of experience maximizing marketing campaigns for OEMs and dealers. She has been a regular columnist in industry trade publications and is a known industry expert in the areas of advertising, PR, digital programs, email marketing, webinars, videos, tradeshow coordination and more.
Kim Kress, marketing project manager, specializes in collateral to not only help the Quanex sales team sell the many benefits of the company’s products, but to also help customers sell more windows. She has more than 15 years of fenestration industry experience and has been integral in helping to elevate Quanex’s online presence.
Carrie Scheetz, tradeshow and event specialist, is Quanex’s resident expert in event optimization, marketing automation systems, email marketing and lead management programs. Carrie has been with Quanex for 10 years and has a special interest in creating customized content for the company’s customers.
Ryan Kerch, web marketing specialist, is an expert in website optimization, social media programs and video production. He has been with Quanex for 8 years and has been a valuable resource for customers as they navigate the digital world.
Watch for more marketing trends and information to come on In Focus. Meanwhile, here are a few quick tips to get you started navigating the digital world:
1. Move your efforts online. If you’re still advertising in the Yellow Pages – stop, and move efforts online. Post pictures of jobs, quotes from valued customers and customer service claims to make your company an approachable choice.
2. Talk to your suppliers. Your growth helps their growth, and many suppliers have resources available to support your efforts.
3. Register everywhere. Make it easy for customers to find you by registering on popular sites, such as, Angie’s List, HomeAdvisor, Yelp and more.
4. Get rave reviews. Train your employees to manage complaints and be apologetic when issues arise. And always be responsive to complaints and compliments online. You can always turn challenges into opportunities if they are approached correctly and quickly.
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Posted: September 03, 2015 by Erin Johnson Filed under: