August 19, 2016

More on B2B Design: Embracing the Infographic

by Guest Blogger

I wrote a few weeks ago about how those in the B2B marketing space have the opportunity to stay on the cutting edge of design for their communications just as much as anyone. Be bold, visual and compelling—because everyone, including B2B customers, is a consumer at heart.

Enter the infographic. Chances are, you’ve seen and heard of these plenty of times over the past few years. Designers and marketers use them to communicate data and information in easily digestible, creative and visually appealing ways. They can be useful for communicating numbers and data as well as small chunks of other information. It’s all in how it’s packaged. Which, as we designers know, can be easier said than done.

Here are a handful of tips to make an impact with infographics in your marketing strategy:

Stay Brand Loyal. Designing an infographic comes with the opportunity to think outside of the box, but also the pitfall of thinking too outside. Remember who you’re designing for—your company. You want your audiences to know and remember where the infographic came from. Keep brand colors and design principles in mind here, for instance, while still having fun within the parameters.

Readability is Key. The last thing you want to happen is for your infographic to turn into a jumbled, confusing mess—so make sure you’re keeping things clear and organized. Choose your fonts and text sizes wisely, and space out information to give everything enough room to breathe. Consider the information hierarchy—what’s the most important information? Where do you want people to begin? In what order do you want them to absorb the information?

Pick Your Subject Wisely. Not all information lends itself to infographic presentation, so choose a subject that lends itself to visualization. One of the reasons infographics work is because they’re visual—don’t let your infographic simply turn into clever placements of blocks of text. Picking the right message from the jump will go a long way to help you out in this regard.

Distribute with Strategy. As goes for just about all forms of marketing, make sure you’re getting the most from your hard work with the right distribution strategy. Infographics lend themselves to sharing on social media, so distribute through your social channels. If you’re hosting your infographic on a landing page on your website, make it easy for viewers to share directly from that page.

Have any tips for making an impact with infographics? Let me know! Contact me directly at

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Posted: August 19, 2016 by Guest Blogger Filed under: design, infographic, marketing, social