October 21, 2020

LinkedIn Profile Optimization: A Fairly Simple and Free Way to Network

by Carrie Scheetz

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Tradeshows are cancelled. Sales meetings are moved to a virtual format. The office mingling and chatter that was once a typical part of your daily routine most likely no longer exists. As many of us have had to shift to a much more digital-forward way of working, it can feel like networking and initiating new professional relationships are put on hold.
 
As we know, though, there are many channels to help keep you connected digitally. LinkedIn is one of those channels, and it has not surprisingly seen an increase in members and activity since the start of the pandemic. In fact, according to socialmediatoday.com, active sessions on the platform were up 26% in Q3.
 
Optimizing your personal profile is something that can help you and your organization grow awareness and credibility in the industry. Don’t know where to start? Here is a checklist of 10 tips to get you up and running.
 

  1. Photo. Use a recent professional photo for your profile picture (400 x 400). Upload a background photo (1584 x 396) or branded image to help tell your story.
  2. Profile URL. Customize your public profile URL. This should be your name that people will search for: www.linkedin.com/in/firstnamelastname.
  3. Headline. Include a concise, impactful headline that acts as a mini value proposition. This is a good place for you to tout the area of expertise you represent. Keep it to 120 characters.
  4. Summary. Include a short description that summarizes your overall professional experience and area of expertise, using a maximum of 2,000 characters.
  5. Professional Experience. Leverage the descriptions in the experience section to share specific functions of your job. Include quantifiable results and any awards received. The title has a maximum of 100 characters, and the description allows a maximum of 2,000 characters.
  6. Recommendations. Solicit recommendations from customers, peers and colleagues to provide third-party credibility to your experience.
  7. Accomplishments and Education. Showcase awards, published content, patents and other accolades to further demonstrate your accomplishments. Also include your education. If you don’t want to disclose hints to your age, remove graduation dates.
  8. Privacy Settings. Set your privacy settings so people can see your full name, profile and activity feed.
  9. Contact. Add your business contact information, including email, phone number and link to company website.
  10. Groups. Join and participate in relevant professional groups.
 
Once your profile is optimized, try posting relevant articles and other pieces of content a few times a week. Engaging and commenting on posts from the people you are following helps to further amplify your network as well.
 
LinkedIn is a channel that, when used effectively, can bring great business connections and contacts to you and your organization. Check your profile regularly to ensure it is optimized and up to date.
 
Questions or comments? Email me directly at Carrie.Scheetz@Quanex.com.

For more information about Quanex visit www.quanex.com
Posted: October 21, 2020 by Carrie Scheetz Filed under: LinkedIn, social, strategies