July 17, 2018

Effectively Capitalizing with Color

by Eric Thompson

I’ve written before about why window manufacturers should be paying attention to new demands for color vinyl options in the marketplace. As I noted then, alternative colors have helped some of my customers take advantage of growing regional demand in the residential, multifamily and commercial spaces.

Both exterior and interior color treatments add flair to a home, and in a marketplace where individualization and customization are priorities for higher-end homeowners, discovering new possibilities in color is an attractive option. And with these trends on the rise, window and door manufacturers that want to capitalize should consider how they can up their game with color.

Whether you offer color vinyl window options already or are considering how to best implement a new product line, it’s worth thinking about what means you’ll take to offer the best product.

Numerous coloring technologies for vinyl have existed for a while. There’s the traditional painting method, which can be applied in your plant to finished windows—but a thin coating of paint is often susceptible to scratching and denting with even the tiniest of bumps that might happen on the shop floor, through shipping, or during installation. Protective films are usually recommended when the painting route is taken, but that adds an extra step to an already labor-intensive process.

There are other options like capping and laminating, which offer enhanced durability and aesthetic benefits. But capping can prove expensive, and laminating can add just as much labor to your manufacturing process as the additional step of painting.

Newer technologies like color co-extrusion, like what Quanex offers with its SuperCapSR™ technology, can deliver on all of your needs. SuperCapSR is an exclusive coloring process born from military infrared reflective technology that absorbs less heat to help prevent heat-related distortion. It also eliminates the need for any additional steps on your plant floor. The co-extrusion process enables a molecularly fused color to become part of the profile, delivering long-lasting durability and scratch resistance. Best of all, it saves you time and labor at a time when manufacturers all around the country find it increasingly difficult to meet potential due to high turnover rates, trouble filling positions, and existing workforces stretched beyond capacity.

It’s no secret that our industry is changing. Window and door companies are challenged to do more with less and have tapped into automation to meet those goals. These changing dynamics are redefining how products are made and brought to market, and the opportunity to innovate—whether it’s with color technology or beyond—is ripe for the taking.

Questions or comments? Contact me directly at Eric.Thompson@Quanex.com

For more information about Quanex visit www.quanex.com
Posted: July 17, 2018 by Eric Thompson Filed under: color, vinyl, windows