Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you InFocus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.
Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.
Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com
Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.
Contact Eric Thompson directly at Eric.Thompson@quanex.com
Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.
Contact Erin Johnson directly at Erin.Johnson@quanex.com
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Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.
Contact Joe Erb directly at Joe.Erb@quanex.com
Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.
Contact Natalia Bubis directly at Natalia.Bubis@quanex.com
Last week I detailed why fenestration professionals should be using LinkedIn. This week, I’ll start covering how.
Posted: November 25, 2015 by Erin Johnson
The social media landscape is constantly evolving with new channels and applications being added so frequently that it seems nearly impossible to keep up.
But, one thing that has stood out to me over the last couple of years: LinkedIn has increasingly become a meeting place for fenestration professionals – and it is the one channel you should be engaging with both personally and professionally. Here’s why:
Posted: November 20, 2015 by Erin Johnson
Filed under: LinkedIn, marketing, media, social
A recent article published by the DOE’s EERE Building Technologies office cites complexity, customization and cost as the three greatest barriers to technology integration in commercial buildings. The article goes on to describe efforts to overcoming these barriers – and one in particular caught my eye.
Posted: October 29, 2015 by Ric Jackson
There is an old saying, “Make new friends, but keep the old. One is silver, the other is gold.” Although these are lyrics to an old campfire song, it actually has a lot of merit, especially when it comes to your business.
Posted: October 21, 2015 by Erin Johnson
Email marketing is one of the most cost-effective ways to reach a mass audience while using very little budget. However, it’s also one of the most abused marketing tools. According to The Radcati Group, more than 205 billion emails are sent and received every day. And we’d be lying if we said most of those emails received didn’t go straight to the trash.
Posted: October 09, 2015 by Erin Johnson
For those of you who follow my View from Here blog for DWM, you are probably very familiar with my stance on the proposed Portman-Shaheen Energy Savings and Industrial Competitiveness Act (ESIC).
Tradeshows are busy. There are so many moving pieces: the booth graphics, schedules, customer visits, printed collateral, dinner reservations; the list goes on. An element that often goes overlooked but holds a lot of value is the communications surrounding the show. How you interact with your audience before and after the big event is as important as interactions at the show itself.
Posted: September 29, 2015 by Erin Johnson
As we all get busy in the day-to-day, it’s easy to forget how tight-knit the fenestration world is. Until GlassBuild. As people made their way to the show floor on the first day, it somehow felt more like a reunion of friends than an industry event.
Posted: September 22, 2015 by Erin Johnson
If you’re like many manufacturers, trying to navigate this increasingly digital world can be difficult – but we all know it’s more than a trend. Digital is the new reality for marketers.
Posted: September 03, 2015 by Erin Johnson