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In Focus

Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you InFocus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.

200 Carrie Scheetz

Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.

Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com

200 Eric Thompson

Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.

Contact Eric Thompson directly at Eric.Thompson@quanex.com

200 Erin Johnson

Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.

Contact Erin Johnson directly at Erin.Johnson@quanex.com

200 Joe Erb

Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.

Contact Joe Erb directly at Joe.Erb@quanex.com

200 Natalia Bubis

Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.

Contact Natalia Bubis directly at Natalia.Bubis@quanex.com

Brushing Up On Big Data

Here’s some food for thought: According to some recent research by the analytics firm IDC, the “digital universe”—or the data that surrounds us every day—doubles in cumulative size every two years. And while that statistic may not necessarily be surprising, it can certainly be intimidating.

Posted: April 13, 2016 by Anthony Wright

Filed under: big, data, insights, market, mining

Making the Most of Your Agency

Corporate marketing teams get tasked with a lot. From tradeshow planning to the creation of sales collateral, from content marketing to Web planning, there’s plenty we juggle on a daily basis. A strong team needs to stay nimble, and we also need to know when to draw on the expertise of other organizations to help make it all come together smoothly.

Posted: April 12, 2016 by Erin Johnson

Filed under: agency, marketing, planning, relationship

A Good User Experience is No Longer Optional

The amount of time people spend mobile browsing and searching has skyrocketed over the past few years, and in 2015, Google confirmed what many had been anticipating: More searches now take place on mobile than on desktop.

Posted: April 06, 2016 by Erin Johnson

Filed under: marketing, mobile, responsive, user experience, web

Internal Communications: Working Smart from the Inside Out

As business-minded people at our core, we often get caught up in our company’s bottom line. Driving those numbers up, keeping company costs down and marketing our products and solutions dominate our daily to-dos. Because of this, one of our most valuable assets often gets overlooked in the process: our employees.

Posted: March 30, 2016 by Erin Johnson

Filed under: communication, e-blast, marketing, tradeshows, value-add

Beauty and Brains: Four Tips for Effectiveness and Efficiency in Complex Designs

Joe Erb, commercial sales specialist for Quanex IG Systems, is taking over Tracy Rogers' blog this week! Joe provides a recap of the recent discussions he had at the GANA BEC Conference centered around the increasingly complex and forward thinking façade designs coming to market.

Posted: March 21, 2016 by Guest Blogger

Filed under: associations, commercial, design, GANA

Increase Your Odds with PPC Best Practices

It probably comes as no surprise that Google searches are one of the primary ways buyers make purchasing decisions today. Consumers everywhere are researching their purchases anytime and anywhere—and your customers are no different. And that means staying atop Google search results is critical.

Posted: March 10, 2016 by Erin Johnson

Filed under: communication, e-blast, marketing, tradeshows

SEO: Why It’s Important for Window and Door Professionals

Digital is more than just a passing marketing fad; it’s here to stay. Whether you’re building a new website or updating your current site, search engine optimization (SEO) should not be overlooked.

What is SEO exactly? It can simply be defined as the strategies and tactics used to obtain a high ranking placement in search engine results and increase the number of visitors to your website. The foundation of any good SEO strategy is keywords. They’re important because the content and structure of your website should be built around your keyword strategy.

Posted: February 29, 2016 by Erin Johnson

Filed under: communication, e-blast, marketing, SEO, tradeshows

(Multi)Family Matters

Multifamily housing has led the housing recovery out of recession. The headline data has been great. Over the past year, multifamily starts are up 28 percent compared to single-family starts which are up a mere 12 percent. The original forecast at the end of 2014 was for single-family starts to rise 25 to 30 percent in 2015 while multifamily starts were projected to grow 15 percent. Thus on a (SAAR) seasonally adjusted annual rate, single-family starts were projected to grow from 728,000 starts to 946,000 starts, while multifamily starts were projected to grow from 361,000 starts to 415,000 starts in 2015.

Posted: February 29, 2016 by Anthony Wright

Filed under: analytics, energy, multifamily, trends

Content Marketing: What it’s Really All About

We’ve covered the basics of marketing automation and how to effectively utilize email communication, but there is an overarching component to your marketing program that must be thoughtfully planned out before ever implementing these tactics – or any, for that matter. It’s your content marketing strategy.

Posted: February 18, 2016 by Erin Johnson

Filed under: communication, marketing, tradeshows

Maximize Your Efforts with Marketing Automation

Carrie Scheetz, tradeshow and event specialist, is taking over the marketing blog this week! Carrie is responsible for managing Quanex’s marketing automation system and aligning with the sales team on lead management.
 
Marketing automation is a hot industry buzzword right now. And with it come a lot of complexities and questions. What is it? Do I need to implement it in my company? How do I get started? Better yet, how do I do it right?

Posted: February 10, 2016 by Erin Johnson

Filed under: automation, e-blast, marketing

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