Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you InFocus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.
Anthony Wright is the Director of Strategic Marketing & Analysis for Quanex Building Products. With more than 20 years of experience leading research projects and setting long-term business strategies for national brands, Anthony will keep you up to date on the latest market insights.
Contact Anthony Wright directly at Anthony.Wright@quanex.com
Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.
Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com
Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.
Contact Eric Thompson directly at Eric.Thompson@quanex.com
Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.
Contact Erin Johnson directly at Erin.Johnson@quanex.com
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Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.
Contact Joe Erb directly at Joe.Erb@quanex.com
Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.
Contact Natalia Bubis directly at Natalia.Bubis@quanex.com
Wondering how to master Google AdWords? Erin Johnson shares some quick tips on getting the most out of your digital budget.
Posted: January 30, 2017 by Erin Johnson
Filed under: Adwords, Google, SEO
One of the greatest enemies of effective content marketing is stagnancy. Erin Johnson, Quanex's director of marketing, explains why it's critical to keep your content fresh.
Posted: January 18, 2017 by Erin Johnson
Filed under: content, marketing, update
A lot happened in the fenestration industry in the past year, and as part of our commitment to our customers and our industry, Quanex was there to provide insight into how those developments affect your business.
Posted: January 16, 2017 by Erin Johnson
Filed under: commercial, industry, insights, trends, windows
Millennials now make up the largest portion of the workforce. Brenna Schmidt, Quanex's human resources manager, shares why it is essential to accommodate the millennial workforce in the building and construction industry.
Posted: January 09, 2017 by Guest Blogger
Filed under: employee, millennials, workplace
Millennials account for 42 percent of today’s homebuyers, despite the potential barriers they must overcome such as student loan debt. Erin Johnson, Quanex’s director of marketing, shares important facts to consider when marketing to the often-misunderstood millennial generation.
Posted: January 06, 2017 by Erin Johnson
Filed under: housing, market, millennials
Investing in a subject matter expert (SME) program can be an excellent way to communicate expertise. Erin Johnson, Quanex's director of marketing, shares steps to building an SME program.
Posted: December 21, 2016 by Erin Johnson
Filed under: content, development, SME
Email marketing is still one of the most effective ways to reach your audience. Carrie Scheetz, Quanex's Tradeshow & Event Specialist, shares tips for running a successful email marketing campaign.
Posted: December 13, 2016 by Guest Blogger
Filed under: email, marketing, planning
As hurricane season comes to a close Anthony Wright, Quanex's director of strategic marketing & analysis, shares his thoughts on the outcome of the 2016 hurricane season.
Posted: December 09, 2016 by Anthony Wright
Filed under: building, trends, weather
Visual connection can be an important channel for your tradeshow audience. Erin Johnson, Quanex's director of marketing, shares practical tips for getting the most out of your tradeshow coverage.
Posted: December 07, 2016 by Erin Johnson
Filed under: communication, tradeshows, visual
La Niña has arrived. Anthony Wright, Quanex's director of strategic marketing & analysis, details what you can expect with La Niña's arrival.
Posted: November 30, 2016 by Anthony Wright
Filed under: cold, trends, weather