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In Focus

Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you In Focus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.

200 Carrie Scheetz

Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.

Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com

200 Eric Thompson

Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.

Contact Eric Thompson directly at Eric.Thompson@quanex.com

200 Erin Johnson

Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.

Contact Erin Johnson directly at Erin.Johnson@quanex.com

200 Joe Erb

Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.

Contact Joe Erb directly at Joe.Erb@quanex.com

200 Natalia Bubis

Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.

Contact Natalia Bubis directly at Natalia.Bubis@quanex.com

How the Pandemic May Shift the Future of Home Design

For many of us prepandemic, our homes might have primarily functioned as a mere pass-through—a central location for our families to sleep, quickly eat meals and throw our belongings before running out to work or other activities. Now, for many of us, our homes have become the center for everything, from work to school for our kids and everything in between.

Posted: July 23, 2020 by Carrie Scheetz

Filed under: design, housing, trends

Navigating the Complexities of the B2B Customer Journey

Did you know that the average number of touchpoints needed for businesses to make a purchase decision is 40? Read more about the complexities of the B2B customer journey and the value of deepened relationships from Quanex’s Carrie Sheetz

Posted: February 24, 2020 by Carrie Scheetz

Filed under: B2B, marketing, strategies

Last-Minute Tips for GlassBuild 2019

GlassBuild is next week! Quanex’s Carrie Scheetz provides some last-minute tips to make the most of your time at the show.

Posted: September 13, 2019 by Carrie Scheetz

Filed under: Glassbuild, insights, tradeshows

Real Ways to Add Whiz-Bang to Your Tradeshow Displays

Quanex's Marketing Project Manager, Carrie Scheetz, shares 5 top tradeshow trends from this year.

Posted: June 07, 2019 by Carrie Scheetz

Filed under: marketing, tradeshows, trends

Changing Homebuyer Demographics—and Why it Matters

Quanex Marketing Project Manager Carrie Scheetz sorts through some first-time homebuyer data, and why it matters to future marketing efforts.

Posted: May 13, 2019 by Carrie Scheetz

Filed under: homebuyer demographics, housing market

How Generation Z is the Next Big Change for Fenestration

Generation Z is making its way into the workforce and with that comes a shift in workplace values, culture and trends. Quanex’s Carrie Scheetz explores how that change will affect the fenestration industry in In Focus.

Posted: May 02, 2019 by Carrie Scheetz

Filed under: employee, engagement, HR, Workforce

The Benefits of Customized Messaging Through Smart Content

Your customers are bombarded with a variety of messages on a variety of channels, so it is now more important than ever to reach our audiences where they are with personalized, relevant messaging. Sound time-consuming? “Smart content” is making it easier than you think.

Posted: October 27, 2017 by Carrie Scheetz

Filed under: content, marketing, smart

Making the Most of Tradeshow Season

Tradeshows are always a challenge to fit everything in. Read on from  Quanex’s Prject Manager and Tradeshow and Event Specailist Carrie Scheetz for three practical tips to make the most of your time at tradeshows.

Posted: August 24, 2017 by Carrie Scheetz

Filed under: industry, planning, tradeshows

Gearing Up for Tradeshow Season

When is it too early to talk tradeshows? Well, never. Learn about how Carrie Scheetz gears up for tradeshow season in this In Focus post.

Posted: May 19, 2017 by Carrie Scheetz

Filed under: communication, strategies, tradeshows

Getting What You Need from Customer Insights

Gaining insights from our customers should be easier now than ever. Carrie Scheetz explores best practices for gaining the most valuable insights.

Posted: March 29, 2017 by Carrie Scheetz

Filed under: customer, data, insights