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In Focus

Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you In Focus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.

200 Carrie Scheetz

Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.

Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com

200 Cristina Murray

Cristina Murray is the North American Marketing Director for Quanex Building Products. An award-winning marketing leader, Cristina Murray has significant experience driving brand awareness and achieving market excellence in the B2B marketplace. She is a leader and team builder who thrives on building marketing and communications messages to drive a business.

Contact Cristina Murray directly at cristina.murray@quanex.com

200 Eric Thompson

Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.

Contact Eric Thompson directly at Eric.Thompson@quanex.com

200 Joe Erb

Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.

Contact Joe Erb directly at Joe.Erb@quanex.com

200 Natalia Bubis

Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.

Contact Natalia Bubis directly at Natalia.Bubis@quanex.com

Housing Trends: Preferences Have Changed, Energy-Efficient Windows Remain a Constant

According to the IBSx presentation “Home Trends, Buyer Preferences and Must-Have Features For 2021,” there have been some pretty big shifts in homebuyer desires since the beginning of 2020. Remote work, remote learning and living more at home have made a real impact on the housing market.

Posted: February 26, 2021 by Carrie Scheetz

Filed under: housing, IBS, insights

LinkedIn Profile Optimization: A Fairly Simple and Free Way to Network

Tradeshows are cancelled. Sales meetings are moved to a virtual format. The office mingling and chatter that was once a typical part of your daily routine most likely no longer exists. As many of us have had to shift to a much more digital-forward way of working, it can feel like networking and initiating new professional relationships are put on hold.
 

Posted: October 21, 2020 by Carrie Scheetz

Filed under: LinkedIn, social, strategies

Customer Experience Means Everything, Especially Now

When choosing a supplier, superior product is just one piece of the puzzle. Carrie Scheetz talks about the importance of technical and marketing services that can help you optimize your operations beyond components.

Posted: September 24, 2020 by Carrie Scheetz

Filed under: marketing, services, technology

How the Pandemic May Shift the Future of Home Design

For many of us prepandemic, our homes might have primarily functioned as a mere pass-through—a central location for our families to sleep, quickly eat meals and throw our belongings before running out to work or other activities. Now, for many of us, our homes have become the center for everything, from work to school for our kids and everything in between.

Posted: July 23, 2020 by Carrie Scheetz

Filed under: design, housing, trends

Navigating the Complexities of the B2B Customer Journey

Did you know that the average number of touchpoints needed for businesses to make a purchase decision is 40? Read more about the complexities of the B2B customer journey and the value of deepened relationships from Quanex’s Carrie Sheetz

Posted: February 24, 2020 by Carrie Scheetz

Filed under: B2B, marketing, strategies

Last-Minute Tips for GlassBuild 2019

GlassBuild is next week! Quanex’s Carrie Scheetz provides some last-minute tips to make the most of your time at the show.

Posted: September 13, 2019 by Carrie Scheetz

Filed under: Glassbuild, insights, tradeshows

Real Ways to Add Whiz-Bang to Your Tradeshow Displays

Quanex's Marketing Project Manager, Carrie Scheetz, shares 5 top tradeshow trends from this year.

Posted: June 07, 2019 by Carrie Scheetz

Filed under: marketing, tradeshows, trends

Changing Homebuyer Demographics—and Why it Matters

Quanex Marketing Project Manager Carrie Scheetz sorts through some first-time homebuyer data, and why it matters to future marketing efforts.

Posted: May 13, 2019 by Carrie Scheetz

Filed under: homebuyer demographics, housing market

How Generation Z is the Next Big Change for Fenestration

Generation Z is making its way into the workforce and with that comes a shift in workplace values, culture and trends. Quanex’s Carrie Scheetz explores how that change will affect the fenestration industry in In Focus.

Posted: May 02, 2019 by Carrie Scheetz

Filed under: employee, engagement, HR, Workforce

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