Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you In Focus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.
Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.
Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com
Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.
Contact Eric Thompson directly at Eric.Thompson@quanex.com
Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.
Contact Erin Johnson directly at Erin.Johnson@quanex.com
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Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.
Contact Joe Erb directly at Joe.Erb@quanex.com
Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.
Contact Natalia Bubis directly at Natalia.Bubis@quanex.com
User experience (UX) is one of the most important factors to consider in all types of digital marketing efforts. This is why Erin Johnson, Quanex's director of marketing, is revisiting the topic in this week's post.
Posted: March 01, 2017 by Erin Johnson
Filed under: marketing, user experience, web
Getting your target audiences and customers useful content should be a major priority for your website. Erin Johnson, Quanex's director of marketing, explains why creating personas may be the best way to accomplish this.
Posted: November 23, 2016 by Erin Johnson
Filed under: personas, research, web
Search Engine Optimization (SEO) can be an elusive trend for marketing professionals. Erin Johnson, director of marketing, shares important principles for your SEO efforts.
Posted: November 22, 2016 by Erin Johnson
Filed under: marketing, SEO, web
Redesigning a website that meets the needs of customers is a significant undertaking. Erin Johnson, Quanex's director of marketing, shares the five lessons the Quanex team discovered while redesigning Quanex.com.
Posted: November 08, 2016 by Erin Johnson
Filed under: design, insights, web
A company's website is representative of the company itself, which is why the Quanex team recently redesigned Quanex.com. Erin Johnson, Quanex's director of marketing, explains the importance of updating a company's digital presence.
Posted: October 31, 2016 by Erin Johnson
Filed under: content, mobile, web
The amount of time people spend mobile browsing and searching has skyrocketed over the past few years, and in 2015, Google confirmed what many had been anticipating: More searches now take place on mobile than on desktop.
Posted: April 06, 2016 by Erin Johnson
Filed under: marketing, mobile, responsive, user experience, web