Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you In Focus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.
Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.
Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com
Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.
Contact Eric Thompson directly at Eric.Thompson@quanex.com
Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.
Contact Erin Johnson directly at Erin.Johnson@quanex.com
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Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.
Contact Joe Erb directly at Joe.Erb@quanex.com
Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.
Contact Natalia Bubis directly at Natalia.Bubis@quanex.com
As business-minded people at our core, we often get caught up in our company’s bottom line. Driving those numbers up, keeping company costs down and marketing our products and solutions dominate our daily to-dos. Because of this, one of our most valuable assets often gets overlooked in the process: our employees.
Posted: March 30, 2016 by Erin Johnson
Filed under: communication, e-blast, marketing, tradeshows, value-add
It probably comes as no surprise that Google searches are one of the primary ways buyers make purchasing decisions today. Consumers everywhere are researching their purchases anytime and anywhere—and your customers are no different. And that means staying atop Google search results is critical.
Posted: March 10, 2016 by Erin Johnson
Filed under: communication, e-blast, marketing, tradeshows
Digital is more than just a passing marketing fad; it’s here to stay. Whether you’re building a new website or updating your current site, search engine optimization (SEO) should not be overlooked.
What is SEO exactly? It can simply be defined as the strategies and tactics used to obtain a high ranking placement in search engine results and increase the number of visitors to your website. The foundation of any good SEO strategy is keywords. They’re important because the content and structure of your website should be built around your keyword strategy.
Posted: February 29, 2016 by Erin Johnson
Filed under: communication, e-blast, marketing, SEO, tradeshows
We’ve covered the basics of marketing automation and how to effectively utilize email communication, but there is an overarching component to your marketing program that must be thoughtfully planned out before ever implementing these tactics – or any, for that matter. It’s your content marketing strategy.
Posted: February 18, 2016 by Erin Johnson
Filed under: communication, marketing, tradeshows