Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you In Focus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.
Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.
Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com
Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.
Contact Eric Thompson directly at Eric.Thompson@quanex.com
Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.
Contact Erin Johnson directly at Erin.Johnson@quanex.com
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Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.
Contact Joe Erb directly at Joe.Erb@quanex.com
Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.
Contact Natalia Bubis directly at Natalia.Bubis@quanex.com
A crisis can arise from a number of situations be it the digital space or the production floor. Erin Johnson, Quanex's director of marketing, shares tips to navigating a crisis communications situation.
Posted: September 01, 2016 by Erin Johnson
Filed under: communication, crisis, planning
There are innumerable options when it comes to selecting a product if you’re a builder or homeowner. Erin Johnson, Quanex's director of marketing, discusses how differentiation goes beyond offering quality products.
Posted: August 24, 2016 by Erin Johnson
Filed under: communication, relationship, services, value-add
How can you leave a lasting impression on your tradeshow visitors? Erin Johnson, Quanex's director of marketing, shares Quanex's favorite strategies to boost your booth experience.
Posted: August 12, 2016 by Erin Johnson
Filed under: communication, engagement, tradeshows
It might seem like there’s plenty of time to prepare for GlassBuild America 2016, but if you’re planning on making the most of your show presence and communications, there’s truly no time to waste. Connecting with attendees prior to and during trade shows is important to your trade show presence. Erin Johnson, Quanex's director of marketing, shares tips to maximize your LinkedIn presence during trade shows.
Posted: July 14, 2016 by Erin Johnson
Filed under: communication, Glassbuild, LinkedIn, SME
There’s a lot to take in at the fenestration industry’s biggest trade shows—educational opportunities, new product launches, meetings and dinners, and so much more. It’s overwhelming, but attendance at shows like GlassBuild can be invaluable for building professionals of many stripes. Erin Johnson, Quanex's director of marketing shares ways you can help your customers experience tradeshows from afar.
Posted: July 06, 2016 by Erin Johnson
Filed under: agency, communication, Glassbuild, tradeshows
When kicking off a project with a marketing vendor, one of the first questions you are likely to hear is: What are you trying to accomplish? Guest Blogger Kim Kress, Quanex's marketing project manager, talks about the importance of discussing your goals.
Posted: June 30, 2016 by Guest Blogger
Filed under: agency, communication, marketing
If you have your own desk space or office, sometimes it’s easy to take for granted that you have regular and continual access to many important business tools. Paper files, printers and copiers, and your workplace computer. If you need to fire off an email, reference a website or document, or complete any other task, it’s pretty simple.
Posted: June 15, 2016 by Erin Johnson
Filed under: communication, email, employee, relationship
The short answer: Great marketing starts with great communication.
Guest Blogger Kim Kress discusses best practices for working with a marketing partner.
Posted: June 08, 2016 by Guest Blogger
Filed under: action, communication, marketing
The International Consumer Electronics Show and Design & Construction Week brought hundreds of thousands of innovators to Las Vegas in January to kick off the new year, and we had our eyes and ears at both.
Posted: June 02, 2016 by Erin Johnson
Filed under: communication, e-blast, marketing, tradeshows, value-add
Brenna Schmidt, Corporate Manager of Human Resources for Quanex, is taking over the blog this week! Brenna is focused on performance and talent management, as well as recruitment and selection.
Posted: April 29, 2016 by Guest Blogger
Filed under: communication, employee, engagement, HR, internal, recruiting