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In Focus

Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you In Focus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.

200 Carrie Scheetz

Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.

Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com

200 Eric Thompson

Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.

Contact Eric Thompson directly at Eric.Thompson@quanex.com

200 Erin Johnson

Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.

Contact Erin Johnson directly at Erin.Johnson@quanex.com

200 Joe Erb

Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.

Contact Joe Erb directly at Joe.Erb@quanex.com

200 Natalia Bubis

Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.

Contact Natalia Bubis directly at Natalia.Bubis@quanex.com

Marketing May Have Changed, but Professional Development Hasn’t

Last week, I wrote about a few areas where marketing professionals—whether in the fenestration industry or beyond—can be looking to keep their competitive edge.

While digital marketing has made it necessary to learn new tricks you might never have thought possible when you began your career, some things have remained the same.
 

Posted: July 11, 2017 by Erin Johnson

Filed under: industry, insights, Leadership, marketing, Professional Development

Keeping Your Marketing & Communications Skills Sharp in the Digital Age

Don’t let yourself get complacent when it comes to sharpening your marketing skills. Even the most seasoned communications professionals can—and should—learn new tricks. Quanex’s Erin Johnson details some ways to stay competitive in an evolving marketing landscape

Posted: July 05, 2017 by Erin Johnson

Filed under: insights, marketing, strategies

Getting What You Need from Customer Insights

Gaining insights from our customers should be easier now than ever. Carrie Scheetz explores best practices for gaining the most valuable insights.

Posted: March 29, 2017 by Carrie Scheetz

Filed under: customer, data, insights

2016’s Biggest Hits on In Focus

A lot happened in the fenestration industry in the past year, and as part of our commitment to our customers and our industry, Quanex was there to provide insight into how those developments affect your business.

Posted: January 16, 2017 by Erin Johnson

Filed under: commercial, industry, insights, trends, windows

Telling the Right Story

As marketers, it is important to know how to tell the right story and tell it effectively. Carrie Scheetz,  Quanex's Tradeshow & Event Specialist, shares tips from Content Marketing World.

Posted: November 10, 2016 by Guest Blogger

Filed under: content, insights, marketing

What We Learned Redesigning Quanex.com

Redesigning a website that meets the needs of customers is a significant undertaking.  Erin Johnson, Quanex's director of marketing, shares the five lessons the Quanex team discovered while redesigning Quanex.com.

Posted: November 08, 2016 by Erin Johnson

Filed under: design, insights, web

Increasing Brand Advocates with NPS

“Customer satisfaction” is an idea that businesses of all types have wrestled with for many years. Many companies seek to improve customer satisfaction, but the traditional means for quantifying it are frequently unreliable—and they don’t always line up with growth or profit.

Posted: July 12, 2016 by Anthony Wright

Filed under: customer, insights, market, NPS, satisfaction

Drive Your Marketing Efforts with Big Data

Just like any other processes that make our businesses run, our marketing efforts can be optimized by the use of data and analytics to zero in on what works, what doesn’t and how we can be more effective.  Big Data is transforming the way we perform marketing efforts. Erin Johnson, Quanex's director of marketing, shares tips to integrate data into your marketing plan.

Posted: July 08, 2016 by Erin Johnson

Filed under: data, e-blast, insights, marketing, planning

Brushing Up On Big Data

Here’s some food for thought: According to some recent research by the analytics firm IDC, the “digital universe”—or the data that surrounds us every day—doubles in cumulative size every two years. And while that statistic may not necessarily be surprising, it can certainly be intimidating.

Posted: April 13, 2016 by Anthony Wright

Filed under: big, data, insights, market, mining

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