Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you In Focus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.
Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.
Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com
Cristina Murray is the North American Marketing Director for Quanex Building Products. An award-winning marketing leader, Cristina Murray has significant experience driving brand awareness and achieving market excellence in the B2B marketplace. She is a leader and team builder who thrives on building marketing and communications messages to drive a business.
Contact Cristina Murray directly at firstname.lastname@example.org
Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.
Contact Eric Thompson directly at Eric.Thompson@quanex.com
Contact Guest Blogger directly at
Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.
Contact Joe Erb directly at Joe.Erb@quanex.com
Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.
Contact Natalia Bubis directly at Natalia.Bubis@quanex.com
After probably more than a century, the whole home improvement sales model was blown up in an instant. While virtual selling was on the radar to some degree as a nice to have, it was not the norm. And many were not prepared right away. It took some retraining, redevelopment of marketing materials and likely a new approach to marketing.
Posted: December 10, 2020 by Guest Blogger
Filed under: marketing, strategies, virtual events
Tradeshows are cancelled. Sales meetings are moved to a virtual format. The office mingling and chatter that was once a typical part of your daily routine most likely no longer exists. As many of us have had to shift to a much more digital-forward way of working, it can feel like networking and initiating new professional relationships are put on hold.
Posted: October 21, 2020 by Carrie Scheetz
Filed under: LinkedIn, social, strategies
Did you know that the average number of touchpoints needed for businesses to make a purchase decision is 40? Read more about the complexities of the B2B customer journey and the value of deepened relationships from Quanex’s Carrie Sheetz
Posted: February 24, 2020 by Carrie Scheetz
Filed under: B2B, marketing, strategies
There’s still value in high-quality, custom marketing collateral. Quanex’s Marketing Director Erin Johnson explains why in a new post for In Focus .
Posted: April 02, 2019 by
This week on In Focus, Quanex’s Larry Johnson discusses some of the details around why providing an exceptional customer experience at every turn can drive greater success.
Posted: March 14, 2019 by Guest Blogger
Filed under: customer, satisfaction, services, strategies
Are you getting the most out of your automated equipment? Quanex Commercial Sales Specialist Joe Erb details some ways you can be sure your investment pays off.
Posted: October 02, 2017 by Joe Erb
Filed under: automation, insights, strategies
You’ve invested in automation. Now what? Quanex’s Joe Erb will be leading two Express Learning Sessions at this year’s GlassBuild America on next steps for getting the most out of new manufacturing technologies.
Posted: August 29, 2017 by Joe Erb
Filed under: automation, industry, strategies
Don’t let yourself get complacent when it comes to sharpening your marketing skills. Even the most seasoned communications professionals can—and should—learn new tricks. Quanex’s Erin Johnson details some ways to stay competitive in an evolving marketing landscape
Posted: July 05, 2017 by
Some call it a crutch, others can't live without it. In this post, Erin Johnson shares her PowerPoint tips and best practices.
Posted: June 02, 2017 by
When is it too early to talk tradeshows? Well, never. Learn about how Carrie Scheetz gears up for tradeshow season in this In Focus post.
Posted: May 19, 2017 by Carrie Scheetz
Filed under: communication, strategies, tradeshows