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In Focus

Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you In Focus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.

200 Carrie Scheetz

Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.

Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com

200 Cristina Murray

Cristina Murray is the North American Marketing Director for Quanex Building Products. An award-winning marketing leader, Cristina Murray has significant experience driving brand awareness and achieving market excellence in the B2B marketplace. She is a leader and team builder who thrives on building marketing and communications messages to drive a business.

Contact Cristina Murray directly at cristina.murray@quanex.com

200 Eric Thompson

Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.

Contact Eric Thompson directly at Eric.Thompson@quanex.com

200 Joe Erb

Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.

Contact Joe Erb directly at Joe.Erb@quanex.com

200 Natalia Bubis

Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.

Contact Natalia Bubis directly at Natalia.Bubis@quanex.com

The Right Ways to Reach Your Customers

Today we welcome Carrie Scheetz, tradeshow and events specialist, who manages Quanex’s marketing automation system and sales team lead alignment. This post will explore the best ways B2B companies can reach their customers.

Posted: May 02, 2016 by

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Making the Most of Your Agency

Corporate marketing teams get tasked with a lot. From tradeshow planning to the creation of sales collateral, from content marketing to Web planning, there’s plenty we juggle on a daily basis. A strong team needs to stay nimble, and we also need to know when to draw on the expertise of other organizations to help make it all come together smoothly.

Posted: April 12, 2016 by

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A Good User Experience is No Longer Optional

The amount of time people spend mobile browsing and searching has skyrocketed over the past few years, and in 2015, Google confirmed what many had been anticipating: More searches now take place on mobile than on desktop.

Posted: April 06, 2016 by

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Internal Communications: Working Smart from the Inside Out

As business-minded people at our core, we often get caught up in our company’s bottom line. Driving those numbers up, keeping company costs down and marketing our products and solutions dominate our daily to-dos. Because of this, one of our most valuable assets often gets overlooked in the process: our employees.

Posted: March 30, 2016 by

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Increase Your Odds with PPC Best Practices

It probably comes as no surprise that Google searches are one of the primary ways buyers make purchasing decisions today. Consumers everywhere are researching their purchases anytime and anywhere—and your customers are no different. And that means staying atop Google search results is critical.

Posted: March 10, 2016 by

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SEO: Why It’s Important for Window and Door Professionals

Digital is more than just a passing marketing fad; it’s here to stay. Whether you’re building a new website or updating your current site, search engine optimization (SEO) should not be overlooked.

What is SEO exactly? It can simply be defined as the strategies and tactics used to obtain a high ranking placement in search engine results and increase the number of visitors to your website. The foundation of any good SEO strategy is keywords. They’re important because the content and structure of your website should be built around your keyword strategy.

Posted: February 29, 2016 by

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Content Marketing: What it’s Really All About

We’ve covered the basics of marketing automation and how to effectively utilize email communication, but there is an overarching component to your marketing program that must be thoughtfully planned out before ever implementing these tactics – or any, for that matter. It’s your content marketing strategy.

Posted: February 18, 2016 by

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Maximize Your Efforts with Marketing Automation

Carrie Scheetz, tradeshow and event specialist, is taking over the marketing blog this week! Carrie is responsible for managing Quanex’s marketing automation system and aligning with the sales team on lead management.
 
Marketing automation is a hot industry buzzword right now. And with it come a lot of complexities and questions. What is it? Do I need to implement it in my company? How do I get started? Better yet, how do I do it right?

Posted: February 10, 2016 by

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Why LinkedIn is Important to Fenestration Professionals

The social media landscape is constantly evolving with new channels and applications being added so frequently that it seems nearly impossible to keep up.
 
But, one thing that has stood out to me over the last couple of years:  LinkedIn has increasingly become a meeting place for fenestration professionals – and it is the one channel you should be engaging with both personally and professionally. Here’s why:

Posted: November 20, 2015 by

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