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In Focus

Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you In Focus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.

200 Carrie Scheetz

Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.

Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com

200 Cristina Murray

Cristina Murray is the North American Marketing Director for Quanex Building Products. An award-winning marketing leader, Cristina Murray has significant experience driving brand awareness and achieving market excellence in the B2B marketplace. She is a leader and team builder who thrives on building marketing and communications messages to drive a business.

Contact Cristina Murray directly at cristina.murray@quanex.com

200 Eric Thompson

Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.

Contact Eric Thompson directly at Eric.Thompson@quanex.com

200 Joe Erb

Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.

Contact Joe Erb directly at Joe.Erb@quanex.com

200 Natalia Bubis

Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.

Contact Natalia Bubis directly at Natalia.Bubis@quanex.com

Staying on Top of SEO

Search Engine Optimization (SEO) can be an elusive trend for marketing professionals. Erin Johnson, director of marketing, shares important principles for your SEO efforts.

Posted: November 22, 2016 by

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Telling the Right Story

As marketers, it is important to know how to tell the right story and tell it effectively. Carrie Scheetz,  Quanex's Tradeshow & Event Specialist, shares tips from Content Marketing World.

Posted: November 10, 2016 by Guest Blogger

Filed under: content, insights, marketing

The Power of Visual Storytelling

The Quanex team was able to attend Content Marketing World (CMW) 2016 and will be sharing its biggest takeaways from the show. Learn more from Kim Kress, Quanex's marketing project manager, as she shares her thoughts on visual storytelling.

Posted: October 28, 2016 by Guest Blogger

Filed under: content, marketing, visual

More on B2B Design: Embracing the Infographic

Infographics are a great tool for communicating data in a visually appealing format. Kim Kress, Quanex's marketing project manager, gives tips for making an impact with infographics.

Posted: August 19, 2016 by Guest Blogger

Filed under: design, infographic, marketing, social

Applying New Design Trends in B2B Marketing

It’s easy to fall into the trap of thinking that B2B marketing communications can’t be as exciting as consumer marketing. But by the contrary, it’s all the reason that B2B marketers should be more creative, more forward-thinking with their materials. Guest Blogger Kim Kress, Quanex's marketing project manager, discusses some new design trends in B2B marketing.

Posted: July 20, 2016 by Guest Blogger

Filed under: B2B, design, marketing, trends

Drive Your Marketing Efforts with Big Data

Just like any other processes that make our businesses run, our marketing efforts can be optimized by the use of data and analytics to zero in on what works, what doesn’t and how we can be more effective.  Big Data is transforming the way we perform marketing efforts. Erin Johnson, Quanex's director of marketing, shares tips to integrate data into your marketing plan.

Posted: July 08, 2016 by

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Marketing It’s more than making pretty things

When kicking off a project with a marketing vendor, one of the first questions you are likely to hear is: What are you trying to accomplish? Guest Blogger Kim Kress, Quanex's marketing project manager, talks about the importance of discussing your goals.

Posted: June 30, 2016 by Guest Blogger

Filed under: agency, communication, marketing

Why Does My Marketing Partner Ask So Many Questions?

The short answer: Great marketing starts with great communication.
Guest Blogger Kim Kress discusses best practices for working with a marketing partner.

Posted: June 08, 2016 by Guest Blogger

Filed under: action, communication, marketing

CES and D&CW yield three trends for fenestration professionals to watch

The International Consumer Electronics Show and Design & Construction Week brought hundreds of thousands of innovators to Las Vegas in January to kick off the new year, and we had our eyes and ears at both.

Posted: June 02, 2016 by

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Narrowing the great divide: Three tips to achieve sales-marketing alignment

Carrie Scheetz, tradeshow and event specialist, is taking over the marketing blog this week! Carrie is responsible for managing Quanex’s marketing automation system and aligning with the sales team on lead management.

Posted: May 02, 2016 by Guest Blogger

Filed under: marketing, sales

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