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In Focus

Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you In Focus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.

200 Carrie Scheetz

Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.

Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com

200 Cristina Murray

Cristina Murray is the North American Marketing Director for Quanex Building Products. An award-winning marketing leader, Cristina Murray has significant experience driving brand awareness and achieving market excellence in the B2B marketplace. She is a leader and team builder who thrives on building marketing and communications messages to drive a business.

Contact Cristina Murray directly at cristina.murray@quanex.com

200 Eric Thompson

Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.

Contact Eric Thompson directly at Eric.Thompson@quanex.com

200 Joe Erb

Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.

Contact Joe Erb directly at Joe.Erb@quanex.com

200 Natalia Bubis

Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.

Contact Natalia Bubis directly at Natalia.Bubis@quanex.com

Bridging the Digital Divide

New on InFocus, Quanex Marketing Director Erin Johnson notes that in a world where digital marketing dominates, personal, face-to-face connection with customers might be more important than ever.

Posted: March 12, 2019 by

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The Benefits of Customized Messaging Through Smart Content

Your customers are bombarded with a variety of messages on a variety of channels, so it is now more important than ever to reach our audiences where they are with personalized, relevant messaging. Sound time-consuming? “Smart content” is making it easier than you think.

Posted: October 27, 2017 by Carrie Scheetz

Filed under: content, marketing, smart

Planning Season is Here. Are You Ready?

Annual planning season is here—catch some tips to make the most of it from Quanex Marketing Director Erin Johnson.

Posted: October 18, 2017 by

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Marketing May Have Changed, but Professional Development Hasn’t

Last week, I wrote about a few areas where marketing professionals—whether in the fenestration industry or beyond—can be looking to keep their competitive edge.

While digital marketing has made it necessary to learn new tricks you might never have thought possible when you began your career, some things have remained the same.
 

Posted: July 11, 2017 by

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Keeping Your Marketing & Communications Skills Sharp in the Digital Age

Don’t let yourself get complacent when it comes to sharpening your marketing skills. Even the most seasoned communications professionals can—and should—learn new tricks. Quanex’s Erin Johnson details some ways to stay competitive in an evolving marketing landscape

Posted: July 05, 2017 by

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Don’t Mess Up Your Email Communications

In the midst of new technology in the workplace, it's important to revisit the basics. Erin Johnson shares her tips to communicate clearly through emails.

Posted: May 08, 2017 by

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User Experience is Worth Your Investment

User experience (UX) is one of the most important factors to consider in all types of digital marketing efforts. This is why Erin Johnson, Quanex's director of marketing, is revisiting the topic in this week's post.

Posted: March 01, 2017 by

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The Importance of Keeping Your Content Fresh

One of the greatest enemies of effective content marketing is stagnancy. Erin Johnson, Quanex's director of marketing, explains why it's critical to keep your content fresh.

Posted: January 18, 2017 by

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Email Marketing: Still One of the Most Effective Ways to Reach Customers

Email marketing is still one of the most effective ways to reach your audience. Carrie Scheetz,   Quanex's Tradeshow & Event Specialist, shares tips for running a successful email marketing campaign.

Posted: December 13, 2016 by Guest Blogger

Filed under: email, marketing, planning

Behind the Hype of a Potentially Big Digital Trend

 Have you heard about the latest trend in digital? Erin Johnson, Quanex's director of marketing, gives you the rundown on Augmented reality and the role it may play in your marketing strategy.

Posted: November 28, 2016 by

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