Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you InFocus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.
Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.
Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com
Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.
Contact Eric Thompson directly at Eric.Thompson@quanex.com
Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.
Contact Erin Johnson directly at Erin.Johnson@quanex.com
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Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.
Contact Joe Erb directly at Joe.Erb@quanex.com
Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.
Contact Natalia Bubis directly at Natalia.Bubis@quanex.com
Quanex's Marketing Project Manager, Carrie Scheetz, shares 5 top tradeshow trends from this year.
Posted: June 07, 2019 by Carrie Scheetz
Filed under: marketing, tradeshows, trends
AI is more than a marketing buzzword. It’s a strategic tool you can use to achieve your marketing goals. Quanex’s Erin Johnson helps you decide if AI is the right technology to add to your marketing mix on In Focus.
Posted: May 30, 2019 by Erin Johnson
Filed under: marketing, technology, trends
Consumer privacy protections are changing, and anyone doing business online should stay up to date on how that’s taking effect. Quanex’s Marcus Barnhart explains in a new post for In Focus.
Posted: May 23, 2019 by Guest Blogger
Filed under: digital, insights, marketing
Wondering how to make a bigger impact with your LinkedIn page? Quanex’s Erin Johnson lays out some tips in a new post for In Focus.
Posted: April 12, 2019 by Erin Johnson
Filed under: B2B, marketing, media
There’s still value in high-quality, custom marketing collateral. Quanex’s Marketing Director Erin Johnson explains why in a new post for In Focus .
Posted: April 02, 2019 by Erin Johnson
Filed under: engagement, marketing, strategies
New on InFocus, Quanex Marketing Director Erin Johnson notes that in a world where digital marketing dominates, personal, face-to-face connection with customers might be more important than ever.
Posted: March 12, 2019 by Erin Johnson
Filed under: digital, marketing, trends
Your customers are bombarded with a variety of messages on a variety of channels, so it is now more important than ever to reach our audiences where they are with personalized, relevant messaging. Sound time-consuming? “Smart content” is making it easier than you think.
Posted: October 27, 2017 by Carrie Scheetz
Filed under: content, marketing, smart
Annual planning season is here—catch some tips to make the most of it from Quanex Marketing Director Erin Johnson.
Posted: October 18, 2017 by Erin Johnson
Filed under: goals, marketing, planning
Last week, I wrote about a few areas where marketing professionals—whether in the fenestration industry or beyond—can be looking to keep their competitive edge.
While digital marketing has made it necessary to learn new tricks you might never have thought possible when you began your career, some things have remained the same.
Posted: July 11, 2017 by Erin Johnson
Filed under: industry, insights, Leadership, marketing, Professional Development
Don’t let yourself get complacent when it comes to sharpening your marketing skills. Even the most seasoned communications professionals can—and should—learn new tricks. Quanex’s Erin Johnson details some ways to stay competitive in an evolving marketing landscape
Posted: July 05, 2017 by Erin Johnson
Filed under: insights, marketing, strategies