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In Focus

Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you In Focus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.

200 Carrie Scheetz

Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.

Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com

200 Eric Thompson

Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.

Contact Eric Thompson directly at Eric.Thompson@quanex.com

200 Joe Erb

Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.

Contact Joe Erb directly at Joe.Erb@quanex.com

200 Natalia Bubis

Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.

Contact Natalia Bubis directly at Natalia.Bubis@quanex.com

Customer Experience Means Everything, Especially Now

When choosing a supplier, superior product is just one piece of the puzzle. Carrie Scheetz talks about the importance of technical and marketing services that can help you optimize your operations beyond components.

Posted: September 24, 2020 by Carrie Scheetz

Filed under: marketing, services, technology

4 Tips for Digital Marketing Success

Quanex's Erin Johnson provides tips to keep top of mind for digital marketing success—so you stay top of mind for your customers.

Posted: June 11, 2020 by

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Navigating the Complexities of the B2B Customer Journey

Did you know that the average number of touchpoints needed for businesses to make a purchase decision is 40? Read more about the complexities of the B2B customer journey and the value of deepened relationships from Quanex’s Carrie Sheetz

Posted: February 24, 2020 by Carrie Scheetz

Filed under: B2B, marketing, strategies

Real Ways to Add Whiz-Bang to Your Tradeshow Displays

Quanex's Marketing Project Manager, Carrie Scheetz, shares 5 top tradeshow trends from this year.

Posted: June 07, 2019 by Carrie Scheetz

Filed under: marketing, tradeshows, trends

How AI Can Help You Achieve Your Marketing Goals

AI is more than a marketing buzzword. It’s a strategic tool you can use to achieve your marketing goals. Quanex’s Erin Johnson helps you decide if AI is the right technology to add to your marketing mix on In Focus.

Posted: May 30, 2019 by

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Evolving Privacy Concerns as Digital Marketing Grows

Consumer privacy protections are changing, and anyone doing business online should stay up to date on how that’s taking effect. Quanex’s Marcus Barnhart explains in a new post for In Focus.

Posted: May 23, 2019 by Guest Blogger

Filed under: digital, insights, marketing

Why You Should Be Thinking About LinkedIn

Wondering how to make a bigger impact with your LinkedIn page? Quanex’s Erin Johnson lays out some tips in a new post for In Focus.

Posted: April 12, 2019 by

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What Your Marketing Materials Say About You

There’s still value in high-quality, custom marketing collateral. Quanex’s Marketing Director Erin Johnson explains why in a new post for In Focus .

Posted: April 02, 2019 by

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Bridging the Digital Divide

New on InFocus, Quanex Marketing Director Erin Johnson notes that in a world where digital marketing dominates, personal, face-to-face connection with customers might be more important than ever.

Posted: March 12, 2019 by

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The Benefits of Customized Messaging Through Smart Content

Your customers are bombarded with a variety of messages on a variety of channels, so it is now more important than ever to reach our audiences where they are with personalized, relevant messaging. Sound time-consuming? “Smart content” is making it easier than you think.

Posted: October 27, 2017 by Carrie Scheetz

Filed under: content, marketing, smart

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