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In Focus

Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you InFocus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.

200 Carrie Scheetz

Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.

Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com

200 Eric Thompson

Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.

Contact Eric Thompson directly at Eric.Thompson@quanex.com

200 Erin Johnson

Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.

Contact Erin Johnson directly at Erin.Johnson@quanex.com

200 Joe Erb

Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.

Contact Joe Erb directly at Joe.Erb@quanex.com

200 Natalia Bubis

Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.

Contact Natalia Bubis directly at Natalia.Bubis@quanex.com

Evolving Privacy Concerns as Digital Marketing Grows

Consumer privacy protections are changing, and anyone doing business online should stay up to date on how that’s taking effect. Quanex’s Marcus Barnhart explains in a new post for In Focus.

Posted: May 23, 2019 by Guest Blogger

Filed under: digital, insights, marketing

Why You Should Be Thinking About LinkedIn

Wondering how to make a bigger impact with your LinkedIn page? Quanex’s Erin Johnson lays out some tips in a new post for In Focus.

Posted: April 12, 2019 by Erin Johnson

Filed under: B2B, marketing, media

What Your Marketing Materials Say About You

There’s still value in high-quality, custom marketing collateral. Quanex’s Marketing Director Erin Johnson explains why in a new post for In Focus .

Posted: April 02, 2019 by Erin Johnson

Filed under: engagement, marketing, strategies

Bridging the Digital Divide

New on InFocus, Quanex Marketing Director Erin Johnson notes that in a world where digital marketing dominates, personal, face-to-face connection with customers might be more important than ever.

Posted: March 12, 2019 by Erin Johnson

Filed under: digital, marketing, trends

The Benefits of Customized Messaging Through Smart Content

Your customers are bombarded with a variety of messages on a variety of channels, so it is now more important than ever to reach our audiences where they are with personalized, relevant messaging. Sound time-consuming? “Smart content” is making it easier than you think.

Posted: October 27, 2017 by Carrie Scheetz

Filed under: content, marketing, smart

Planning Season is Here. Are You Ready?

Annual planning season is here—catch some tips to make the most of it from Quanex Marketing Director Erin Johnson.

Posted: October 18, 2017 by Erin Johnson

Filed under: goals, marketing, planning

Marketing May Have Changed, but Professional Development Hasn’t

Last week, I wrote about a few areas where marketing professionals—whether in the fenestration industry or beyond—can be looking to keep their competitive edge.

While digital marketing has made it necessary to learn new tricks you might never have thought possible when you began your career, some things have remained the same.
 

Posted: July 11, 2017 by Erin Johnson

Filed under: industry, insights, Leadership, marketing, Professional Development

Keeping Your Marketing & Communications Skills Sharp in the Digital Age

Don’t let yourself get complacent when it comes to sharpening your marketing skills. Even the most seasoned communications professionals can—and should—learn new tricks. Quanex’s Erin Johnson details some ways to stay competitive in an evolving marketing landscape

Posted: July 05, 2017 by Erin Johnson

Filed under: insights, marketing, strategies

Don’t Mess Up Your Email Communications

In the midst of new technology in the workplace, it's important to revisit the basics. Erin Johnson shares her tips to communicate clearly through emails.

Posted: May 08, 2017 by Erin Johnson

Filed under: communication, email, marketing

User Experience is Worth Your Investment

User experience (UX) is one of the most important factors to consider in all types of digital marketing efforts. This is why Erin Johnson, Quanex's director of marketing, is revisiting the topic in this week's post.

Posted: March 01, 2017 by Erin Johnson

Filed under: marketing, user experience, web

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