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In Focus

Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you In Focus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.

200 Carrie Scheetz

Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.

Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com

200 Eric Thompson

Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.

Contact Eric Thompson directly at Eric.Thompson@quanex.com

200 Erin Johnson

Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.

Contact Erin Johnson directly at Erin.Johnson@quanex.com

200 Joe Erb

Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.

Contact Joe Erb directly at Joe.Erb@quanex.com

200 Natalia Bubis

Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.

Contact Natalia Bubis directly at Natalia.Bubis@quanex.com

The Benefits of Customized Messaging Through Smart Content

Your customers are bombarded with a variety of messages on a variety of channels, so it is now more important than ever to reach our audiences where they are with personalized, relevant messaging. Sound time-consuming? “Smart content” is making it easier than you think.

Posted: October 27, 2017 by Carrie Scheetz

Filed under: content, marketing, smart

The Importance of Keeping Your Content Fresh

One of the greatest enemies of effective content marketing is stagnancy. Erin Johnson, Quanex's director of marketing, explains why it's critical to keep your content fresh.

Posted: January 18, 2017 by Erin Johnson

Filed under: content, marketing, update

Want to Show Your Expertise? Lead With Your Experts

Investing in a subject matter expert (SME) program can be an excellent way to communicate expertise. Erin Johnson,   Quanex's director of marketing, shares steps to building an SME program.

Posted: December 21, 2016 by Erin Johnson

Filed under: content, development, SME

Telling the Right Story

As marketers, it is important to know how to tell the right story and tell it effectively. Carrie Scheetz,  Quanex's Tradeshow & Event Specialist, shares tips from Content Marketing World.

Posted: November 10, 2016 by Guest Blogger

Filed under: content, insights, marketing

The Importance of Keeping Your Website Current

A company's website is representative of the company itself, which is why the Quanex team recently redesigned Quanex.com. Erin Johnson, Quanex's director of marketing, explains the importance of updating a company's digital presence.

Posted: October 31, 2016 by Erin Johnson

Filed under: content, mobile, web

The Power of Visual Storytelling

The Quanex team was able to attend Content Marketing World (CMW) 2016 and will be sharing its biggest takeaways from the show. Learn more from Kim Kress, Quanex's marketing project manager, as she shares her thoughts on visual storytelling.

Posted: October 28, 2016 by Guest Blogger

Filed under: content, marketing, visual