1532

In Focus

Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you In Focus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.

200 Carrie Scheetz

Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.

Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com

200 Eric Thompson

Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.

Contact Eric Thompson directly at Eric.Thompson@quanex.com

200 Erin Johnson

Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.

Contact Erin Johnson directly at Erin.Johnson@quanex.com

200 Joe Erb

Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.

Contact Joe Erb directly at Joe.Erb@quanex.com

200 Natalia Bubis

Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.

Contact Natalia Bubis directly at Natalia.Bubis@quanex.com

Engaging Through Email for Tradeshow Communications

 Email should be a fundamental piece of your tradeshow communications plan. Guest Blogger Carrie Scheetz, Quanex's tradeshow & events specialist, shares ways to make an impact with email.

Posted: September 08, 2016 by Guest Blogger

Filed under: communication, e-blast, tradeshows

Drive Your Marketing Efforts with Big Data

Just like any other processes that make our businesses run, our marketing efforts can be optimized by the use of data and analytics to zero in on what works, what doesn’t and how we can be more effective.  Big Data is transforming the way we perform marketing efforts. Erin Johnson, Quanex's director of marketing, shares tips to integrate data into your marketing plan.

Posted: July 08, 2016 by Erin Johnson

Filed under: data, e-blast, insights, marketing, planning

CES and D&CW yield three trends for fenestration professionals to watch

The International Consumer Electronics Show and Design & Construction Week brought hundreds of thousands of innovators to Las Vegas in January to kick off the new year, and we had our eyes and ears at both.

Posted: June 02, 2016 by Erin Johnson

Filed under: communication, e-blast, marketing, tradeshows, value-add

Internal Communications: Working Smart from the Inside Out

As business-minded people at our core, we often get caught up in our company’s bottom line. Driving those numbers up, keeping company costs down and marketing our products and solutions dominate our daily to-dos. Because of this, one of our most valuable assets often gets overlooked in the process: our employees.

Posted: March 30, 2016 by Erin Johnson

Filed under: communication, e-blast, marketing, tradeshows, value-add

Increase Your Odds with PPC Best Practices

It probably comes as no surprise that Google searches are one of the primary ways buyers make purchasing decisions today. Consumers everywhere are researching their purchases anytime and anywhere—and your customers are no different. And that means staying atop Google search results is critical.

Posted: March 10, 2016 by Erin Johnson

Filed under: communication, e-blast, marketing, tradeshows

SEO: Why It’s Important for Window and Door Professionals

Digital is more than just a passing marketing fad; it’s here to stay. Whether you’re building a new website or updating your current site, search engine optimization (SEO) should not be overlooked.

What is SEO exactly? It can simply be defined as the strategies and tactics used to obtain a high ranking placement in search engine results and increase the number of visitors to your website. The foundation of any good SEO strategy is keywords. They’re important because the content and structure of your website should be built around your keyword strategy.

Posted: February 29, 2016 by Erin Johnson

Filed under: communication, e-blast, marketing, SEO, tradeshows

Maximize Your Efforts with Marketing Automation

Carrie Scheetz, tradeshow and event specialist, is taking over the marketing blog this week! Carrie is responsible for managing Quanex’s marketing automation system and aligning with the sales team on lead management.
 
Marketing automation is a hot industry buzzword right now. And with it come a lot of complexities and questions. What is it? Do I need to implement it in my company? How do I get started? Better yet, how do I do it right?

Posted: February 10, 2016 by Erin Johnson

Filed under: automation, e-blast, marketing