June 11, 2020
4 Tips for Digital Marketing Success
by Erin Johnson
As many organizations around the world continue to take precautions against spread of the coronavirus, there are fewer opportunities for face-to-face interaction—at least for right now. It’s all the more reason that you should be focused on making your digital presence stand out in a crowded online space.
Luckily, doing so takes just a bit of digital savvy. Here are four quick tips to keep top of mind—so you stay top of mind for your customers:
#1. Make the right impression with your website. One of the first steps taken by consumers when considering a purchase decision involves visiting a brand’s website. It’s important that once there, your potential customers like what they see.
Providing the right experience through easy navigation, updated design, mobile responsiveness, and relevant content is critical. A poor site experience can alienate your prospects, sending them away from your site and possibly taking their business with them.
Remember that your website doesn’t need to be complicated—it just needs to meet the needs of your customers. Consider the purpose of your site and what you want your customers to do there. Are you trying to educate customers? To generate leads? Are customers directly purchasing your products via e-commerce functionality? Your answers to these questions well help guide your design choices to meet your customers’ needs and expectations.
#2. Master local search. It’s been shown that many consumers will visit a store’s physical location within 24 hours of searching them. That makes local search marketing—claiming and optimizing your business’s online listings so that you show up in relevant local searches—another important part of your digital strategy.
You can start by claiming your business listing and leveraging the categories appropriate to your offering (Google My Business, Bing Places for Business, Yahoo!, Yelp, Facebook). Use this list of citation sources by industry to expand your listings. Additionally, make sure your business’s name, address and phone number are consistent across local listing directories as well as your website.
#3. Keep tabs on your reputation. Reputation management isn’t just for the big brands; small businesses need to know what their customers are saying about them and address the feedback. A few things you can do:
#4. Solicit reviews.
- Set up a Google alert for your business so you know when new articles that mention your business are posted.
- Pay attention to your social channels and what users are saying about your business. Prepare a list of FAQs if you see similar inquiries or issues around your brand.
- If you are aware of the chatter, become part of the conversation and fix problems as they arise. Allowing others to see how you respond to negative input can be a testament to your customer service.
Today, online reviews have become one of the most trusted resources used by consumers when considering a purchase decision. Soliciting positive reviews from satisfied customers can be an impactful part of your digital strategy.
Remember that timing is important here. It’s best not to be too pushy or ask for a review too soon. Give your customers time to experience the product. Sending follow-up emails or including a product insert asking people what they thought of your business or services, encouraging them to write a review if they were impressed, can be effective tactics. Also, make it easy. Provide a direct link on your website, social channels or incorporate a call to action (CTA) in your communications.
Questions or comments? Contact me directly at Erin.Johnson@Quanex.com
For more information about Quanex visit www.quanex.com
June 11, 2020 by Erin Johnson
Filed under: digital