Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you InFocus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.
Anthony Wright is the Director of Strategic Marketing & Analysis for Quanex Building Products. With more than 20 years of experience leading research projects and setting long-term business strategies for national brands, Anthony will keep you up to date on the latest market insights and how they impact your every day.
Contact Anthony Wright directly at email@example.com
Erin Johnson is the Director of Marketing at Quanex Building Products. Erin has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll be keeping you up to speed on marketing trends to help maximize your business.
Contact Erin Johnson directly at firstname.lastname@example.org
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Ric Jackson is the Director of External Affairs and Government Relations for Quanex Building Products. An active member of the NFRC and WDMA, Ric has been key in the development of industry standards and will share his extensive knowledge of the latest government regulations and forecast for the fenestration industry.
Contact Ric Jackson directly at email@example.com
One of the greatest enemies of effective content marketing is stagnancy. Erin Johnson, Quanex's director of marketing, explains why it's critical to keep your content fresh.
Posted: January 18, 2017 by Erin Johnson
Filed under: marketing, content, update
A lot happened in the fenestration industry in the past year, and as part of our commitment to our customers and our industry, Quanex was there to provide insight into how those developments affect your business.
Posted: January 16, 2017 by Erin Johnson
Filed under: windows, trends, insights, industry, commercial
Millennials now make up the largest portion of the workforce. Brenna Schmidt, Quanex's human resources manager, shares why it is essential to accommodate the millennial workforce in the building and construction industry.
Posted: January 09, 2017 by Guest Blogger
Filed under: employee, millennials, workplace
Millennials account for 42 percent of today’s homebuyers, despite the potential barriers they must overcome such as student loan debt. Erin Johnson, Quanex’s director of marketing, shares important facts to consider when marketing to the often-misunderstood millennial generation.
Posted: January 06, 2017 by Erin Johnson
Filed under: housing, market, millennials
Investing in a subject matter expert (SME) program can be an excellent way to communicate expertise. Erin Johnson, Quanex's director of marketing, shares steps to building an SME program.
Posted: December 21, 2016 by Erin Johnson
Filed under: SME, content, development
Email marketing is still one of the most effective ways to reach your audience. Carrie Scheetz, Quanex's Tradeshow & Event Specialist, shares tips for running a successful email marketing campaign.
Posted: December 13, 2016 by Guest Blogger
Filed under: marketing, planning, email
As hurricane season comes to a close Anthony Wright, Quanex's director of strategic marketing & analysis, shares his thoughts on the outcome of the 2016 hurricane season.
Posted: December 09, 2016 by Anthony Wright
Filed under: trends, weather, building
Visual connection can be an important channel for your tradeshow audience. Erin Johnson, Quanex's director of marketing, shares practical tips for getting the most out of your tradeshow coverage.
Posted: December 07, 2016 by Erin Johnson
Filed under: communication, tradeshows, visual
La Niña has arrived. Anthony Wright, Quanex's director of strategic marketing & analysis, details what you can expect with La Niña's arrival.
Posted: November 30, 2016 by Anthony Wright
Filed under: trends, weather, cold
Have you heard about the latest trend in digital? Erin Johnson, Quanex's director of marketing, gives you the rundown on Augmented reality and the role it may play in your marketing strategy.
Posted: November 28, 2016 by Erin Johnson
Filed under: marketing, visual, digital