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In Focus

Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you InFocus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.

200 Anthony Wright

Anthony Wright is the Director of Strategic Marketing & Analysis for Quanex Building Products. With more than 20 years of experience leading research projects and setting long-term business strategies for national brands, Anthony will keep you up to date on the latest market insights and how they impact your every day.

Contact Anthony Wright directly at anthony.wright@quanex.com

200 Erin Johnson

Erin Johnson is the Director of Marketing at Quanex Building Products. Erin has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll be keeping you up to speed on marketing trends to help maximize your business.

Contact Erin Johnson directly at erin.johnson@quanex.com

200 Ric Jackson

Ric Jackson is the Director of External Affairs and Government Relations for Quanex Building Products. An active member of the NFRC and WDMA, Ric has been key in the development of industry standards and will share his extensive knowledge of the latest government regulations and forecast for the fenestration industry.

Contact Ric Jackson directly at eric.jackson@quanex.com

200 Tracy Rogers

Tracy Rogers is the Director of Industry Relations & Advanced Technology at Quanex Building Products. Tracy has more than 20 years of experience in the fenestration industry and serves as a key liaison between Quanex and industry trade and technical associations worldwide—look to him for the latest and greatest from industry associations.

Contact Tracy Rogers directly at tracy.rogers@quanex.com

After Seasons of Speculation La Niña is Here

La Niña has arrived. Anthony Wright, Quanex's director of strategic marketing & analysis,  details what you can expect with La Niña's arrival.

Posted: November 30, 2016 by Anthony Wright

Filed under: trends, weather, cold

Behind the Hype of a Potentially Big Digital Trend

 Have you heard about the latest trend in digital? Erin Johnson, Quanex's director of marketing, gives you the rundown on Augmented reality and the role it may play in your marketing strategy.

Posted: November 28, 2016 by Erin Johnson

Filed under: marketing, visual, digital

Tailoring Your Web Experience Through Personas

Getting your target audiences and customers useful content should be a major priority for your website. Erin Johnson, Quanex's director of marketing, explains why creating personas may be the best way to accomplish this.

Posted: November 23, 2016 by Erin Johnson

Filed under: web, personas, research

Staying on Top of SEO

Search Engine Optimization (SEO) can be an elusive trend for marketing professionals. Erin Johnson, director of marketing, shares important principles for your SEO efforts.

Posted: November 22, 2016 by Erin Johnson

Filed under: marketing, web, SEO

Imagine a World without ENERGY STAR

The Trump presidency  could mean major changes to the fenestration agency. Ric Jackson,  Quanex's director of government relations,  explores the future of  ENERGY STAR.

Posted: November 21, 2016 by Ric Jackson

Filed under: government, energy, fenestration

The Trump Effect

What does a Trump presidency mean for the housing market and fenestration industry? Anthony Wright, Quanex’s director of strategic marketing & analysis, shares his predictions for the new administration.

Posted: November 18, 2016 by Anthony Wright

Filed under: government, economy, fenestration

Three Factors That Will Drive Resin Prices in 2017

Many window fabricators are wondering where the market pricing for resin is headed over the next 18 months. For vinyl extruding window fabricators, resin pricing has a direct correlation to their profitability due to raw materials costs. With the presidential election behind us, some of the uncertainty is eliminated, and now we can project what the market is likely to do moving forward.
 

Posted: November 16, 2016 by Anthony Wright

Filed under: planning, market, reisin, CDI, pricing, materials, vinyl

Stormy Weather for Miami Housing Market

Tough standards for windows and doors act as a mark of quality. Anthony Wright, Quanex's director of strategic marketing & analysis,  discusses the increasingly stringent Miami-Dade certification.

Posted: November 16, 2016 by Anthony Wright

Filed under: Miami-Dade, codes, building

Telling the Right Story

As marketers, it is important to know how to tell the right story and tell it effectively. Carrie Scheetz,  Quanex's Tradeshow & Event Specialist, shares tips from Content Marketing World.

Posted: November 10, 2016 by Guest Blogger

Filed under: marketing, insights, content

What We Learned Redesigning Quanex.com

Redesigning a website that meets the needs of customers is a significant undertaking.  Erin Johnson, Quanex's director of marketing, shares the five lessons the Quanex team discovered while redesigning Quanex.com.

Posted: November 08, 2016 by Erin Johnson

Filed under: design, insights, web

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